Oukan is a concept store for Japanese and avant-garde fashion, offering a unique shopping experience for fashion enthusiasts. Located in the heart of Berlin, this store specializes in cutting-edge designs that blend traditional Japanese craftsmanship with modern innovation. Oukan is home to high-end fashion pieces and limited-edition items, making it a top destination for fashion-forward individuals. Offering a curated selection of luxury designer pieces, from tailored coats to avant-garde shoes, the boutique is a treasure trove for those looking to push the boundaries of style. Oukan’s reputation as a hub for upcoming fashion trends and exclusive designer collaborations makes it an essential stop for anyone looking to discover new and exciting fashion. Started as a charity project 'tokyo gakudan' during Mercedes Benz fashion week Berlin in July 2011, and shortly after the tsunami catastrophe in japan, where Huy Thong Tran Mai and friends invited 40 Japanese fashion designers to show their collections, it quickly developed into a much bigger project: The wish to permanently bring Japanese brands to the german market by creating a space for their unique avant-garde approach to fashion and lifestyle products formed Oukan. During fall 2011, the concept store was finally opened. Previously under the project name ‘Oukan71', a hint to the address Kronenstrasse 71 and its Japanese equivalent, it has now developed into Oukan. Today, as an on-going service, Oukan also works closely with Japanese designers who wish to establish themselves on a European and especially german market by consulting and supporting them with all occurring questions. Located in a remarkable old building not far from the 'most sophisticated shopping area' on Friedrichstrasse, Berlin now has its own love story between Japanese fashion and international avant-garde.