London

“London thrives as a cosmopolitan mosaic; from the iconic Big Ben and bustling markets to the serene gardens and quaint alleys, the city invites you to explore its rich tapestry of cultures and histories. Here, tradition meets innovation, creating a unique blend of old-world charm and modern vibrancy.”

🇬🇧

Currency

British Pound (GBP) £

Best Time

April to September

Population

9 million

Weather °C

11.1

London is a place of cultural diversity and unmatched energy, combining centuries of history with the pulse of modern life. Whether you’re catching a show at the West End, exploring the eclectic neighborhoods of Camden, or indulging in one of London’s famous afternoon teas, there’s always something to discover. The city’s reputation as a cultural hub extends to its food scene, with a mix of Michelin-starred dining and buzzing food markets. From the lively energy of Soho to the elegance of Mayfair, London offers an experience for every type of traveler.
State

England

Year

43 AD

Airport

Heathrow Airport (LHR)

Cost of Living (10)

9

Minimal List TL;DR

🏰
Historic Town
Windsor
Historic market town with a famous castle along the river Thames
🕍
Historical City
Winchester
Medieval city with cathedrals and a 1000 years of history
🏖️
Coastal Town
Bournemouth
Beachside resort town with victorian architecture
🍸
Exclusive Private Club
Arts Club
Members club offering fine restaurants, a cigar garden and networking
🧆
Fine Dining
Lyle’s
Michelin star British restaurant offering a leisure affair with food
🍜
Japanese Fusion
Nobu
Michelin-starred Japanese Peruvian restaurant
💆
Luxury Spa
The Dorchester Spa
Exclusive pampering and luxury day spa
🍽️
A prestigious restaurant serving modern British cuisine.
The Ivy
Fine dining restaurant offering view over Tower Bridge and lovely brunch menu
🍝
A contemporary restaurant focusing on Italian cuisine.
Luca
British Italian restaurant with high vaulted ceilings serving phenomenal pasta
🦐
Seafood Restaurant
Angler
Michelin-starred sea food restaurant with city views
🧇
Brunch with a View
Duck & Waffle
British and European cuisine with a sunset view
🍝
French Cuisine
Galvin at Windows
Fine dining restaurant with views over Hyde park
🍸
The oldest restaurant in London, known for its classic British cuisine.
Rules
Historic British fine dining restaurant with a classy cocktail bar
🍙
Contemporary Japanese Dining
Roka
Authentic Japanese restaurant serving Robatayaki cuisine and excellent sushi
🦞
A casual dining restaurant specializing in burgers and lobster.
Burger and Lobster
Restaurant serving lobster and corn fed Nebraskan beef burgers
🎶
Iconic Nightclub
Ministry of Sound
Spacious nightclub with an outdoor area playing EDM and house
🍸
Award-Winning Cocktail Bar
Artesian
Upscale cocktail bar at the Langham
🥂
Upscale Nightlife Venues
Cirque le Soir and Tramp
Extravagant Mayfair clubs
🎵
Underground Club
Fabric
Large indoor nightclub playing techno and deep house
🍝
Michelin-Star Pub
Harwood Arms
Michelin star gastropub offering British food in a cosy environment

Places to See

🌳
Royal Botanical Gardens
Vast gardens with diverse plant species and serene walking paths.
Richmond, United Kingdom
4.7
€-€€
10AM to 3PM
Large plant greenhouse featuring a treetop walkway
https://www.kew.org/
🎨
National Gallery
Houses a rich collection of Western European paintings.
Trafalgar Square, Charing Cross, London WC2N 5DN, United Kingdom
4.7
€-€€
10AM to 6PM
Iconic paintings, free entry
Vibe:
Elegant, grand, artistic
Tip:
Masterpieces, guided tours
Get To:
Charing Cross (Bakerloo and Northern Lines)
Art gallery with free entrance offering a gallery of famous paintings
https://www.nationalgallery.org.uk/
🏙️
Southbank
Riverside area with cultural venues and scenic views.
South Bank, London, UK
4.6
Free
8AM to 1AM
River Thames views, festivals
Vibe:
Artistic, dynamic, cultural
Tip:
Food stalls, theatre shows
Get To:
Waterloo (Jubilee Line), London Eye (Bakerloo Line)
Riverside promenade bustling with restaurants, buskers and street art
https://southbanklondon.com/
🏺
British Museum
Home to a vast collection of world art and artifacts.
Great Russell St, Bloomsbury, London WC1B 3DG, United Kingdom
4.6
€-€€
10AM to 5PM
Free entry, diverse exhibitions
Vibe:
Historic, educational, vibrant
Tip:
Rosetta Stone, mummies
Get To:
Holborn (Central Line), Tottenham Court Road (Central Line)
Large free museum and a treasure trove of world artefacts
https://www.britishmuseum.org/
💂
Buckingham Palace
The official residence of the British monarch.
Westminster, London SW1A 1AA, United Kingdom
4.6
€-€€
10AM to 6PM
Iconic architecture, open for tours
Vibe:
Regal, historic, grand
Tip:
Changing of the Guard
Get To:
Green Park (Piccadilly Line)
Changing of guards at the Queen’s residence with tours
https://www.royalcollection.org.uk/visit/the-state-rooms-buckingham-palace
🌳
Sky Garden
Rooftop garden offering stunning views of the London skyline.
1 SKY GARDEN WALK, London EC3M 8AF, United Kingdom
4.5
€-€€
10AM to 6PM
360-degree views of London, free entry
Vibe:
Modern, serene with a touch of nature
Tip:
Panoramic views, cocktails
Get To:
Monument (DLR), Bank (Northern, Central, Waterloo & City)
Large indoor garden on top of a skyscraper with free reservations
https://skygarden.london/menu-dummy
🛍️
Camden Town
Vibrant area famous for its market and alternative culture.
Camden Town, London, UK
4.5
Free
8AM to 1AM
Diverse market, street art
Vibe:
Eclectic, lively, artistic
Tip:
Street food, vintage shops
Get To:
Camden Town (Northern Line)
Discover bargain street shopping with alternative live music and pubs
https://www.visitlondon.com/things-to-do/london-areas/camden-town/things-to-do-camden-town
🎭
Shakespeare's Globe
A reconstruction of the original Globe Theatre, dedicated to Shakespeare.
21 New Globe Walk, London SE1 9DT, United Kingdom
4.5
€-€€
11:30AM to 10PM
Authentic Shakespearean experience
Vibe:
Cultural, historic, lively
Tip:
Theatre performances
Get To:
Blackfriars (District and Circle Lines)
Elizabethan theatre showing Shakespeare’s plays in open air
https://www.shakespearesglobe.com/
Must Visit:

Tower of London, Buckingham Palace

London has 8 royal parks, 21 bridges over the Thames, and boasts landmarks such as the Tower of London and the Shard.

Places to Eat

🍙
Roka
Contemporary Japanese Dining
37 Charlotte St, Fitzrovia, London W1T 1RR, United Kingdom
4.4
€-€€
12 to 10PM
Renowned for sushi and robata grill
Vibe:
Sleek, Inviting
Get To:
Oxford Circus Station
Tip:
Sushi, Robata Grill
Authentic Japanese restaurant serving Robatayaki cuisine and excellent sushi
🦞
Burger and Lobster
A casual dining restaurant specializing in burgers and lobster.
1 Bread St, London EC4M 9BE, United Kingdom
4.4
€-€€
12 to 11PM
Focus on seafood and quality meats
Vibe:
Casual, vibrant, delicious
Get To:
Various London locations
Tip:
Burger, lobster roll
Restaurant serving lobster and corn fed Nebraskan beef burgers
Must Try:

Fish and Chips, Indian Curry, Roast Beef, Full English Breakfast, Yorkshire Pudding

Places to Drink

🎶
Ministry of Sound
Iconic Nightclub
103 Gaunt St, London SE1 6DP, United Kingdom
4.8
€-€€
10:30PM to 6AM
Spacious nightclub with an outdoor area playing EDM and house
https://www.ministryofsound.com/
🍸
Artesian
Award-Winning Cocktail Bar
1C Portland Pl, Marylebone, London W1B 1JA, United Kingdom
4.7
€-€€
3 to 11PM
Multiple awards for cocktail excellence
Vibe:
Upscale, Creative
Get To:
Edgware Road Station
Tip:
Innovative Cocktails
Upscale cocktail bar at the Langham
http://www.artesian-bar.co.uk/?utm_source=yext&utm_medium=referral&utm_campaign=yext_profile
🎵
Fabric
Underground Club
77A Charterhouse St, Farringdon, London EC1M 6HJ, United Kingdom
4.6
€-€€
11PM to 7AM
Large indoor nightclub playing techno and deep house
https://www.fabriclondon.com/
🍝
Harwood Arms
Michelin-Star Pub
Walham Grove, Fulham, London SW6 1QP, United Kingdom
4.6
€-€€
12 to 2:15PM | 5:30 to 9PM
Michelin star gastropub offering British food in a cosy environment
http://www.harwoodarms.com/
🍸
Alchemist
Molecular Gastronomy
6 Bevis Marks, Aldgate, London EC3A 7BA, United Kingdom
4.5
€-€€
12 to 11PM
Cocktail bar at the Langham offering a unique touch on every drink
https://thealchemist.uk.com/venues/london-bevis-marks/
🥃
Nightjar
Speakeasy Cocktail Bar
129 City Rd, Shoreditch, London EC1V 1JB, United Kingdom
4.5
€-€€
5 to 10PM
Live jazz music
Vibe:
Vintage, Cozy
Get To:
Old Street Station
Tip:
Signature Cocktails
Prohibition-style speakeasy serving rare spirits with live blues and jazz
🍰
Palm Vaults
Unique Floral Café
411 Mare St, London E8 1HY, United Kingdom
4.5
€-€€
Temporarily closed
Lush, botanical decor
Vibe:
Tropical, Instagrammable
Get To:
Kentish Town Station
Tip:
Avocado Toast, Floral Lattes
Hipster decor cafe serving cakes, juices and coffee
Sketch
Artsy Dining Experience
9 Conduit St, Mayfair, London W1S 2XG, United Kingdom
4.4
€-€€
9AM to 11PM
Unique themed rooms
Vibe:
Whimsical, Artistic
Get To:
Oxford Circus Station
Tip:
Afternoon Tea, Cocktails
Quirky Alice in Wonderland themed bar and restaurant
Music / Dance:

Pop, Rock, West End Musicals, Classical, Punk

Places to Network

We'll be updating more places soon!
Key Industries:

Finance, Media, Education

London

“Vibrant, multicultural and full of life, London remains the most visited international capital for culture, fashion, music, and finance since the 18th century due to its centricity for global trade.”

Places to Shop

🧴
Taylor of Old Bond Street
Grooming & Fragrance
74 Jermyn St, St. James's, London SW1Y 6NP, United Kingdom
4.9
€-€€
9AM to 6PM
British luxury perfume store offering a perfect gift for both men and women
Dark Sugars
Chocolate Boutique
141 Brick Ln, Bethnal Green, London E1 6SB, United Kingdom
4.8
€-€€
10AM to 10PM
Independently run chocolate-themed shop serving delicious hot chocolate varieties
🧴
Penhaligon’s
Perfume Boutique
125 Regent St, Mayfair, London W1B 4HT, United Kingdom
4.7
€-€€
10AM to 7PM
Heritage perfume house
Vibe:
Elegant, Unique
Get To:
Oxford Circus (Bakerloo Line)
Tip:
Signature fragrances
British luxury perfume store offering a perfect gift for both men and women
🥾
Bicester village
Designer Outlet
50 Pingle Dr, Bicester OX26 6WD, United Kingdom
4.6
€-€€
8AM to 8PM
Open-air shopping experience
Vibe:
Chic, Outdoor
Get To:
Bicester Village Station (Chiltern Railways)
Tip:
Discounted luxury brands
Shopping centre outside the city featuring top brands at outlet prices
🛍️
Oxford, Regent and Bond Stree
Shopping District
16 Lamb St, Spitalfields, London E1 6EA, United Kingdom
4.5
€-€€
11AM to 6PM
High-street shopping offering brands, designers and stores
👠
Selfridges
Department Store
400 Oxford St, Marylebone, London W1A 1AB, United Kingdom
4.5
€-€€
9AM to 10PM
Upscale departmental store offering a wide variety of luxury brands under one roof

Luxury

For More Tips Read Further

Secret London

The Tower of London, Buckingham Palace, and theatre.

London’s tube is the oldest underground railway system in the world, established in 1863, a vital part of the city’s daily life.

London is a world-renowned city where tradition and innovation meet. From the regal Buckingham Palace to the cutting-edge skyscrapers of the financial district, London offers an array of experiences. The city's rich history is reflected in its iconic landmarks, while its art scene thrives with world-class galleries and theaters. London's diverse food culture, ranging from traditional English fare to international cuisines, is complemented by its rich musical history, particularly in pop and rock.

Watch Out

Watch out for Crowded Areas
Skip Super Touristic Places

Off the beaten path places in

London

Transportation

Comprehensive transport, tube, buses

City Overview

London is a dynamic mix of history, culture, and modern innovation. From iconic sights like the Tower of London and Big Ben to hidden gems like its East End street art, the city pulses with diversity.

London

3 Day City Guide

- Day 1: Morning: Tower of London, Tower Bridge. Afternoon: Borough Market for lunch, walk along the South Bank. Evening: Covent Garden and West End for a show. - Day 2: Morning: Buckingham Palace and St. James’s Park. Afternoon: National Gallery and Trafalgar Square. Evening: Soho for dinner. - Day 3: Morning: Camden Market. Afternoon: Regent’s Canal and Little Venice. Evening: Sunset views from Primrose Hill.

Current Trends

- Rooftop bars in East London: Like Skylight and Netil360, perfect for urban views and cocktails. - Pop-up dining experiences: The city’s food scene is abuzz with temporary restaurants and chef residencies. - Sustainable fashion: London is at the forefront of sustainable and vintage fashion, with spots like Brick Lane Market and Beyond Retro.

Local Events Guide

- Notting Hill Carnival (August): A Caribbean festival with colorful parades and live music. - Wimbledon (June/July): World-famous tennis tournament. - London Fashion Week (February/September): Global fashion event showcasing the best of British designers.

Local Insider Tips

- East London’s street art in Shoreditch and Brick Lane. - Hampstead Heath for sweeping views over the city. - Leadenhall Market, a Victorian gem with shops and cafes hidden away in the City.

Sustainable Travel

- Boris Bikes (Santander Cycles): Bike-sharing program. - Green parks: Hyde Park and Hampstead Heath for outdoor escapes. - Public transportation: The Tube is eco-friendly, with hybrid electric buses. - Sustainable stays: The Zetter Hotel is known for its green practices.

London

Explore the Best Off-the-Beaten-Path Experiences:

Ready to see through a local’s eyes?
Our curated guide unveils top hidden gems, secret spots, and local favorites that you won’t find in typical travel guides.
Whether it’s a cozy café tucked away in a historic neighborhood, a scenic trail only known to insiders, or unique cultural sites, has so much more to offer beyond the tourist hotspots.
Dive into our off-the-beaten-path guide and discover the true heart —perfect for adventurous travelers, culture enthusiasts, and anyone looking for an authentic journey

Sign below for Fresh Updates

We will send you the latest curation of places and cities straight to your inbox along with access to the pop-up store & exclusive events.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Join us to stay connected. Read our updates

Unlock the Hidden Side:

Each spot in our City guide is handpicked to help you experience the city like a local, avoiding the crowds and discovering the best-kept secrets.
From charming local eateries and breathtaking viewpoints to tucked-away art galleries and vibrant local markets, this guide lets you explore beyond the surface.
Follow our recommendations for an unforgettable adventure and see why these places stand out as favorites among locals.
For more unique experiences like these, explore our full collection of off-the-beaten-path city guides and make every trip a journey of discovery.

More Cities to Visit:

🇫🇷
Paris
Paris Unseen
12.3
9
Euro (EUR) €
Paris Unseen
Vibe:
The Louvre is the world's largest art museum, housing over 35,000 works, including the Mona Lisa.
Tip:
Paris offers a rich blend of history, culture, and modernity, where visitors can wander through its cobbled streets, admire its grand architecture, and enjoy its delicious food and wines. The Seine River adds an enchanting charm to the city, especially at sunset when the city’s lights reflect on the water. Paris is not just the epitome of romance but also a city full of art, from the masterpieces at the Louvre to the avant-garde galleries scattered throughout the city. Paris' café culture invites visitors to relax and people-watch while sipping coffee or wine in the heart of the city. Whether it’s strolling through Montmartre or shopping along the Champs-Élysées, Paris offers something for everyone.
🇹🇷
Istanbul
Timeless Istanbul
14.1
6
Turkish Lira (TRY) ₺
Timeless Istanbul
Vibe:
Istanbul's Grand Bazaar is one of the largest and oldest covered markets in the world, with over 4,000 shops.
Tip:
Istanbul, known as the crossroads of civilizations, is a city where history meets modernity. The blend of ancient mosques, grand palaces, and Ottoman architecture contrast with the modern cafes, art galleries, and chic boutiques. Whether exploring the labyrinthine streets of Sultanahmet or enjoying a cruise on the Bosphorus, Istanbul offers an unforgettable experience for all senses. Its delicious cuisine, like kebabs and baklava, is a true highlight.
🇩🇪
Hamburg
Hidden Hamburg
9.4
7
Euro (EUR) €
Hidden Hamburg
Vibe:
Hamburg has more bridges than any other city in the world, even more than Amsterdam and Venice combined.
Tip:
Hamburg is a major port city with a fascinating blend of history and modernity. Visitors can explore the city's impressive harbor, famous Speicherstadt district, and rich maritime heritage. From the lively nightlife in the St. Pauli district to the world-class museums and art galleries, Hamburg offers a variety of experiences for visitors of all tastes. Whether you’re a history buff or a foodie, Hamburg has something to offer.
🏖️
Bali
Serene & Spiritual
27
Low
Indonesian Rupiah (IDR) Rp
Serene & Spiritual
Vibe:
Bali has over 10,000 temples.
Tip:
Bali offers a perfect mix of tranquility and excitement. The island is known for its spiritual culture, beautiful beaches, and lush landscapes. Bali’s Hindu temples, like Tanah Lot and Uluwatu, offer an insight into the island’s deep religious traditions. Visitors can explore the cultural heart of Ubud, where art galleries, yoga retreats, and traditional performances abound. Bali’s stunning rice terraces, such as those in Tegallalang, provide an unforgettable backdrop for outdoor activities. Whether seeking relaxation on the beaches or adventure in the hills, Bali offers an escape like no other.
🏄‍♂️
Baleal
Chill Waves
18-27°C
Moderate
Euro (EUR) €
Chill Waves
Vibe:
World-class surfing waves
Tip:
Baleal offers not only some of the best surfing conditions in Portugal but also a unique cultural experience that blends natural beauty with adventure. The island’s coastline is dotted with small, secluded beaches perfect for relaxing after a day of riding the waves. With its warm Mediterranean climate and scenic vistas, Baleal is ideal for those seeking an escape into nature. This quaint destination offers an authentic, laid-back vibe where surfing enthusiasts feel at home.